Land Rover sale (PLEASE READ)

Your not the only person that is upset at the sale.
A friend of mine of told me that after spending sometime
in India and seeing some of the TATA trucks that almost
ran him down more than once that its hard to think
of TATA as a Luxury brand.
 
I was surprised how upset he was.
He told me that that made up his mind to sell his D-110 now
and the D-90,,LR3,,, and the 97 Camel Disco in the near future,, I wish I had Camel Disco or the D-110 but where
to put them.
 
To replace the only daily driver the LR3 his wifes he will
buy a BMW M5, but I think his wife may have something to
say about that, she is a big Land Rover fan.

the future cannot change the past boys. Rover hasn't been going in the best direction for a while now.

This is true, but are Rover sales not up?? because it seems that everybody wants one, and anybody who can afford one gets one.. At least that's how it seems. I see way more new Land Rovers than new Jaguars

This is a good news I belive.
http://icseftonandwestlancs.icnetwork.co.uk/business/news/tm_headline=halewood-8217-s-future-safe-pledges-tata-chairman&method=full&objectid=20558322&siteid=50061-name_page.html

Well i just came back from the PAG building in irvine and news on the floor is that they are trying to borrow money to go forth with the deal, they dont have the money upfront to buy the brands. And sorry to the JAG fans but their plans if the sell goes threw is jag will be cut off from land rover and sold to god knows who.

http://online.wsj.com/article/SB120652768989365191.html?mod=googlenews_wsj
 
It happened today I hear.

Yes it did happen according to USA today. My only concerns are since Ford Purchased Land Rover, we have seen some of the previous quality issues resolved. Although there have been some issues with electronics as most of us know that is standard for any British vehicle. My only concern is the quality going forward. Most of us have never seen a Tata automobile, cause they can't seem to get them into the US. They also reported in the article I read, that Tata knows it has to spend more money to fix some production problems with Land Rover. They made no real mention of what they need to do for Jaguar, and where the money they intend to spend first. This is quite a change for Tata motors when the average price in U.S. Dollars is somewhere around $11 to $15k from what I have seen to vehicles that sell for 4 and 5 times that. My feelings are that this sale should have never taken place. What is going to be trade in values for us that own Land Rover vehicles. When we go to trade them in are they going to be de-valued? I was looking to upgrade my '01 to an LR3 in the next 18 months, so what is that going to mean to me when it comes time to trade?

I am seeing more LRs on the road and after this sale i think we will see more Tata is a HUGE company and they are willing to dump some green into it.  they know if they Clean up LRs reputation they will get some serious recognition think of it an Indian company cleaning up a brittish lux brand what a slap in the face. they are also familular with LRs roots and with their roads n such will still demand a REAL LR so i think the defender will stay put. i figure might as wll look for the positive LR has realy only one way to go, up. It is the worst rated brand.
 

Every Tata 4x4 I've ever seen online looks like outdated Nissan Frontiers or Tacoma's.  I reallllyyy hope they leave the design team up to whoever in LR is doing it now.  As for Jaguar...they need a change.  I think their cars look dated and overpriced for the style.  I've talked to my grandfather about this a couple times, so it's probably an age thing but he would rather have a Jag no matter what the price.  I would rather have a Lexus or a new Cadillac for a luxury car...never would I consider a Jag.

I like that Ford is continuing supplying drivetrains..that should make the transistion a bit more smooth

i had an 89 jag Vandeplas never had a problem got rid of it with 150kmiles
loved it. liked it better than the bmw740i

This relationship can only be parasitic from an engineering standpoint. Both BMW and Ford are well established and have contributed to Land Rover/Jaguar from a technology standpoint. Tata will benefit from Land Rover for their own know how, but what will they serve up to Land Rover/Jag? I think international clout & status boost are behind Tata's acquisition. The symbolism in India is inescapable; An indian company acquiring control of a major British pedigree. Wasn't that long ago that Britain owned India right?

I wonder if the Royals will still drive Land Rovers?

Actually, BMW only bought Land Rover to get their hands on the HDC system and some of the interior designs.  That is why the BMW suv has a type of HDC in it now.  Eventually it would have happened but this was quicker.  Ford bought Land Rover for some of the suspension designs...and to sap any remaining funds out of Land Rover that it could find.  They did invest a lot of money into the Land Rover design teams though.  But, since Ford's Lincoln and Mercury brands have been losing money Ford decided to make huge cuts on the dealer and support side of Land Rover Corporate.  I'm personally glad that Ford is selling Land Rover.  They are concerned more about cupholders than unique design.  That is why the LR3 looks more like the other SUVs out there.  TaTa has a ton of money.  They are not afraid to spend it.  The Land Rover will still be built in England.  And TaTa may be Defender's way in to the US market.  I can't say that I know much about the Jaguar side of things because I work for a Land Rover dealer.  But I do know that the main reason that Ford is selling Land Rover is so that they can unload the money pit Jaguar who has been in the red for a long time. 

hopefully TATA WIL DUMP SOME GREEN into LR and Jag iorn out a bug or 10 add a 100k 4yr warrantee or grow some balls and bump it to 150k miles and that will help boost consumer confidence add some advertising. wala
i know i live in BFE but I do Have Cable and I have seen mabie 4 comercials this year at the most.
Let people know they are still alive. Before you know it LR and Jag are leaders in the game.

In the sales agreement TaTa signed, they agreed with the British Labor Union for LR to continue production and design in England. What they do after that contract expires...

The advertising I have seen (for LR not Jag) has been on Discovery, National Geo and NHL games. Seems to me that they're targeting the adventure user vs. the street ride user.

quote:

ORIGINAL: cplthomas

http://online.wsj.com/article/SB120652768989365191.html?mod=googlenews_wsj

It happened today I hear.

Let''s just hope it won''t affect Land Rover style

Ford is a dismal organization.  Their autos have been racked with poor quality for years.  LR can only improve with the sale.